Lettance
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Rent

State a single fixed rent in every written advert or offer

Any written advert or written offer for a home to be let on an assured tenancy must state one specific rent. Price ranges and 'offers over' adverts are not allowed.

Status
In force since 1 May 2026
Penalty
Civil penalty up to £7,000
Topic
Rent

Who it applies to

Advertising or offering in writing a dwelling to be let on an agreement that may create an assured tenancy in England (not social housing or supported accommodation). Covers the landlord and anyone acting or purporting to act for them, such as letting agents.

What you must do

Include a specific rent amount (not a range) in every written advertisement or written offer of the letting: online portal listings, printed adverts, social media posts and any digital communication such as emails, texts or direct messages. A 'to let' sign displayed at the property is exempt.

Deadline

Ongoing

Applies each time a written advert or offer is published or sent.

Evidence to keep

  • Dated copies or screenshots of each written advert and written offer showing the stated rent
  • Written instructions to any letting agent fixing the asking rent

If you do not comply

Civil penalty
Up to £7,000
Other consequences
Council financial penalty of up to £7,000 per breach (balance of probabilities). If the same subsection is breached again within 5 years of a previous penalty, an additional penalty of up to £7,000 can be imposed (s.57(2)). Penalties can be imposed jointly on landlord and agent.

The law

Official guidance

Notes

Commenced 1 May 2026 by SI 2026/421 reg 3(c). Applies regardless of when the landlord's other tenancies began.

6 rules